Public
Offering Services
Tunstall Consulting has assisted clients in developing over
35 public offering transactions with first tier underwriters.
The process for such an engagement begins with the creation
of a Business Plan that is specifically written for the public
markets and highlights the key
financial statistics and positioning elements that will be utilized
by industry analysts to market the Company to public institutional
investors.
The willingness to provide capital is only the beginning of
a long-term relationship with an underwriter. The underwriter
will, in may cases, be able to provide additional value through
introductions to key strategic relationships and/or advice and
guidance on the company's overall mission based on thier depth
of specific industry expertise.
Positioning and Valuation - How a company is
positioned in the market with respect to the industry and comparable
companies it will be compared to for valuation purposes will
have a significant impact on the value of the entity. In many
cases, how a company is positioned and valued varies substantially
between underwriters based on the opinions of each firm's analysts.
These differences become critical because they can have a substantial
impact on the multiple to be assigned to the company and management's
ownership dilution. With "proper" capitalization as
a primary objective, Tunstall Consulting aims to optimize the
positioning and valuation of its clients' companies by establishing
introductions and securing proposals from multiple underwriters
with respect to the positioning, valuation, and recommended
structure for a proposed public underwriting.